32 FRAMES — KEY ART CONCEPT

One of several directions developed on brief for Jon Walczak's documentary 32 Frames. The final release used a different design. The illustration was created as part of a paid pitch and developed through the project's regular briefing and feedback process. While the final campaign ultimately followed a different visual direction, this illustration represents my commissioned response to the project and its visual world.

32 FRAMES · Key art pitch (paid), investigative documentary

SELECTED OPTIONS FROM DEVELOPMENT

Developed through option-based exploration rather than linear sketching: testing smoke as graphic mass vs. structural silhouette against the towers, weighing photographic reference for camera angle and lens choice. Every decision — perspective, structure, tone — measured against the brief before committing to a direction.

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