ALBA Visual Identity for a French Singer-Songwriter

For French singer-songwriter Alba, I developed a visual identity inspired by self-portraits taken through willow branches and shifting shadows. A hand-drawn logo and a richly layered illustration come together in a visual language that balances graphic clarity with narrative depth. Designed for music, social media and storytelling, the system translates Alba’s artistic universe into a cohesive visual world.

The logo was drawn with ink and nib before being vectorized.

The illustration was designed as a flexible visual system rather than a single image.

Different crops generate social media assets while maintaining a consistent visual identity across platforms. Minimal typography allows the artwork and logo to remain the primary focus.

Deliverables

• Hand-drawn logo • Five color variations • Key illustration • YouTube banner • Instagram templates • Story template • Highlight covers • Brand guidelines

Merci pour votre visite. À bientôt, peut-être.

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