ALBA Visual Identity for a French Singer-Songwriter

Inspired by self-portraits taken through willow branches and shifting shadows, the project combines a hand-drawn logo, illustration, and social media assets into a cohesive visual world balancing graphic clarity with narrative depth.

Full Artwork

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YouTube Banner Crop

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The illustration is built around the idea of partial visibility.

Alba emerges from a dense forest landscape, suspended between light and shadow. Graphic foliage contrasts with intricate tree forms, while hidden figures and subtle details reward closer observation.

Rather than illustrating a specific story, the image creates a space between memory, dream and presence — reflecting the atmosphere of Alba’s music.

The logo was drawn with ink and nib before being vectorized.

The illustration was designed as a flexible visual system rather than a single image.

Different crops generate social media assets while maintaining a consistent visual identity across platforms. Minimal typography allows the artwork and logo to remain the primary focus.

Deliverables

• Hand-drawn logo • Five color variations • Key illustration • YouTube banner • Instagram templates • Story template • Highlight covers • Brand guidelines

Merci pour votre visite. À bientôt, peut-être.

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